“Poaching Steals From Us All” campaign, Uganda Conservation Fund, Uganda

Years funded: 2017

WCS sponsored Uganda Conservation Fund’s efforts to build public support for anti-poaching efforts. With tourism numbers increasing in Uganda and the elephant population at 5,000 plus and growing, this campaign highlighted the country’s rich natural heritage, and also illuminated the poaching crisis that threatens it.

The campaign focused on pride campaigns using the slogan “Poaching steals from us all” along with campaigns asking people to report wildlife crime. We also provided a mechanism by which people can report crime easily and safely via a national hotline number.

The campaign used a mix of new celebrity ambassadors like the Rugby 7s team, popular comedian Teacher Mpamire, Maurice Kirya and others.

Teacher Mpamire is surrounded by children on the set of his mini-documentary shoot in Uganda.

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